About Us

“The world will not be destroyed by those who do evil, but by those who watch them without doing anything.” - Albert Einstein

The world is rapidly evolving into a place where current political systems have fostered power-hungry leaders who often prioritize their personal and economic gain over the well-being of their nation. In many instances, these leaders implement policies that exclusively benefit their political supporters and party, neglecting their responsibility to represent every citizen and the global environment we all share.

Historical conflicts, often rooted in religion and race, have plagued nations for centuries. Negotiations alone are insufficient to resolve these deep-seated issues, leading to wars and hostility among nations and groups.

 

Objective: 

To achieve world peace by raising global awareness through mass media. This effort aims to encourage warring or conflicting nations to let go of past grievances, acknowledge each other as equals, and strive together for global peace and prosperity.

Proposed Solution:
We firmly believe that the only way out of these entrenched conflicts is for all parties involved to transcend the past, forgive historical grievances, and embrace their shared humanity. We are all seeking the same goals: a decent life for ourselves and future generations, and the equitable use of Earth’s resources for the benefit of all.  Peace negotiations seem to have totally failed over the past centuries.

While it may seem challenging and ambitious, every effort counts. If we redirect the vast resources and funding spent on war towards eliminating world poverty and enhancing the lives of humanity, we can make a substantial difference. We can no longer stand idly by and witness our planet’s destruction at the hands of its own inhabitants.

This is a call to action for all, urging politicians and world leaders to recognize that war is not the solution. In other words, “fight for peace” on a global scale.
 

Strategy:
The strategy involves appealing to all citizens of Earth to drive change and facilitate peaceful resolutions to global conflicts. This is achieved through awareness campaigns and by motivating world leaders to reset, embrace dialogue, forgiveness, and reconciliation as tools for achieving world peace and human development.  We must acknowledge that every human being has an equal right to this earth and its resources, regardless of prior wars, charters and man-made boundaries.

Target Audience:

The campaign will primarily focus on the youth across the globe while aiming to engage people of all ages.

Primary Channel:
Music, featuring international stars and performers, will serve as the primary channel. Social media will be utilized to solicit support and build momentum for the movement.